Due to the macroeconomic uncertainties in Europe and the United States, the focus on growth has become all the more critical for companies in Asia. Growth comes from either taking market share from competitors or venturing into markets that are growing. Asia has many such countries which fall in the latter category. And demand generation driven marketing can play a key role in driving growth.
But delivering sustained business growth is not without pain. Its driven by improved productivity enabled by technological innovation which is generally supported by automation. This creates new jobs but also kills old ones. So only those individuals that are open to learning new skills and companies that develop the ability to adapt quickly can drive growth and enjoy its fruits.
Luke Johnson talks about all facets of growth in this interesting piece: