In this age of information overload, you need to have both content expertise as well as 'presence' expertise to stand out. It's about having a point of view and taking a clear stand instead of just sharing data and information with others. It's about bringing a fresh perspective and new insights to the conversation so that people make sense of what's happening around them and learn something new.
So how do you cultivate Presence?
You can start by having a genuine interest in people and events coupled with a wide variety of interests. It's also about the ability to talk about many different things.
It's about being comfortable with ambiguity and the idea that you might not have all the answers.
It's about being strategic, the ability to make connections and discern trends.
It's also about being provocative. It's about challenging the status quo and engaging in healthy debate.
It's about asking questions, seeking understanding, pushing back and even confronting people if required.
It's also about the ability to talk in 'sound bites'.
If you are related to PR or marketing, presence can make journalists seek you out, publish your quotes and give them the 'box' treatment.
Presence is something which all successful leaders seek to cultivate to really stand out and gain influence.